This is an exciting day in the world of wayfinding – for the directionally challenged and non-challenged alike!
Three researchers, John O’Keefe, Edvard Moser, and May-Britt Moser were awarded the Nobel Prize in Medicine for discovering “an inner GPS, in the brain” responsible for helping all creatures navigate, including human beings.
Read more about it and them in this New York Times article by Lawrence Altman:
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If you’re directionally challenged you need the award-winning book, Directional Sense: How to Find Your Way Around, by Janet R. Carpman and Myron A. Grant. www.directionalsense.com
Buy Directional Sense
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